The major difference between Kaymu and OLX is that while OLX continues to be majorly a consumer-to-consumer model, Kaymu seems to be projecting itself to be more of a platform for already real-time sellers to meet new customers online. Thus Kaymu is fast becoming both a C2C and a business-to-consumer model at the same time. What this means is that Kaymu may well be positioning itself to be the winner in this silent war between itself and OLX.
Though both started out as C2C businesses, there’s a market differentiation currently going between OLX and Kaymu. But before you see it, you need to understand first, how are Kaymu and OLX similar in the first place? How are Kaymu and OLX different from other conventional buying and selling platforms in Nigeria such as Jumia and Konga?
What are the Similarities Between Kaymu and OLX?
Kaymu and OLX do not use the conventional online store method. Kaymu and OLX both use the marketplace model. The marketplace model allows a user to make transactions with other users on the same platform. Fellow users sell to fellow users. Many people already knew this to be true for OLX, but Kaymu plays its game so well, most Nigerians actually think that Kaymu sells from its own inventory. I wrote a few days ago about the similarities between Kaymu and OLX.
Kaymu and OLX: Both sell to consumers. Neither runs a physical inventory. Both use a 100% marketplace model.
What makes Kaymu and OLX Really Different?
While Kaymu and OLX may be similar in their product offering, their target market and hence, market strategy, are quite different. And here’s how:
OLX runs a typical consumer-to-consumer (C2C) model. This doesn’t have to be true with all the products on OLX. But that’s OLX’s major focus. You have a Samsung S5 smartphone and you want the new Samsung S6 smartphone. You decide you want to sell your smartphone. What comes to your mind: OLX! Consumer-to-consumer.
True, Kaymu is known also for the C2C model it started with, but on the other hand, its focus recently jeers towards a business-to-consumer (B2C) model. This is clear from the company’s new focus to register full-time sellers from major markets. Kaymu has a system on ground whereby it adopts real-time sellers from major markets and gives them a chance to sell to its large community of buyers online. Call it Operation bring the sellers online or something; it has a teams of employees fully on this project and they have extensively covered markets including Balogun and Trade Fair, at least.