Seun Obatuyi

I'm Seun Obatuyi. You may know me as a Search & Analytics professional. But, where's the best place to find my thoughts on life, startups, digital advertising and business? Here.

What Are The Similarities Between Kaymu And OLX?

by Seun Obatuyi

Just like most other online shopping sites in Nigeria, Jumia, Konga, Kaymu and OLX sell to consumers. But where the products come from is not exactly the same for all of them.

There are 2 Possible Online Shopping Models: Online Store or Online Marketplace

There are majorly two major online shopping models any shopping site can use.

Conventional Online Store Model: Jumia and Konga are Similar

The first method is the conventional online store model; a shopping site sells to buyers from its own inventory of products. This gives the online store more control over pricing, it can issue out vouchers quite flexibly, update prices for its promos and work with brands more effectively. The fact that Jumia and Konga both typically run the conventional online store model is what makes them similar. Other shopping sites that use the conventional online store model include Payporte and Kara. Kaymu and OLX are not online stores (more…)